Artificial intelligence (AI) is transforming content creation. AI-powered writing tools help content creators and marketers research topics, generate ideas, and produce high-quality long-form content with ease. This allows them to scale content production and optimization for search engines.
With the rise in popularity of AI content writers, more options are now available. So how do you determine the best AI writer software for your needs in 2023? This comprehensive guide examines the top contenders to help you make an informed decision.
Table of Contents
Understanding AI Writer Software
AI writer software utilizes artificial intelligence to automate parts of the content creation process. Some key capabilities include:
- Research – AI can analyze data from various sources to generate content ideas and extract key information on a topic.
- Outlining – AI tools can create content outlines based on prompts and research.
- Drafting – AI writers produce draft copies of articles, social media posts, emails, and more based on outlines.
- Optimization – AI looks at factors like word count, keywords, headings, etc. to optimize content.
- Revision – Some AI tools allow editing drafts to improve quality before finalizing.
Leading options in 2023 include CopyAI, Jasper, Rytr, Writesonic, GrowthBar, Closerscopy, and more. These AI writing assistants augment human creativity rather than replace it.
The Role of AI in Modern Content Creation
AI-generated content now accounts for over 20% of all online material. The volume of content needed today makes AI a crucial asset for writers.
AI tools empower content creators in these key ways:
- Save time by automating initial research and draft creation.
- Provide inspiration through data-driven topic ideas and outlines.
- Allow easy creation of multiple draft variations to choose from.
- Help optimize content for SEO with keyword research and inclusion.
- Enable scale by producing more content faster.
- Reduce burnout by easing the pressure on writers.
For modern creators facing ever-growing demands, AI writing assistants boost productivity and quality.
Short-Form vs Long-Form Content
Should you use AI software focused on short-form content or long-form? The answer depends on your specific needs.
The Case for Long-Form AI Writers
Many content creators prefer long-form content for these reasons:
- Long-form content ranks better for featured snippets and SEO.
- In-depth articles build more trust and establish thought leadership.
- Longer content justifies premium gated assets like guides or webinars.
- Higher word count allows more keywords for discoverability.
For long-form, aim for tools with strong article writing capabilities:
- Jasper – Creates detailed content with contextual writing.
- Rytr – Optimized for 10,000+ word reports and ebooks.
- Writesonic – Authors 3,000+ word articles and press releases.
Optimizing Short-Form Content
Short-form content works well for:
- Social media posts
- Quizzes and polls
- Email newsletters
- Pithy product descriptions
- Snackable blog posts
Tools to consider for short-form include:
- Copy.ai – Great for ad copy, taglines, social posts.
- GrowthBar – Optimized for product descriptions.
- Closerscopy – Specializes in email and landing page copy.
Determine your ideal mix of long vs short-form before choosing your AI writer.
Limitations of AI Content Writers
Despite the advancements in AI writing technology, some limitations remain:
- Lacks human touch – AI cannot inherently provide humor, emotion, or opinions. The content can come across dry.
- May lack originality – Heavily depends on analyzing and repeating existing information. Fully original ideas are limited.
- Prone to errors – While improving, AI can make grammatical, contextual, or factual errors. Human oversight is still needed.
- Incapable of research – Humans must provide background information. AI cannot research or interview.
The key is focusing AI writers on assisting humans rather than replacing them completely. Together, they complement each other’s strengths.
Top AI Writer Software for 2023
With many options now available, here are the top AI writer tools to consider for 2023:
Jasper excels at creating detailed, informative long-form content with an exceptionally human writing style. With its contextual writing capabilities, it crafts articles that flow naturally between ideas.
Ideal for ebooks, guides, blog posts, whitepapers, and more. Jasper integrates directly into WordPress, Medium, and Google Docs.
- Pricing – $39+ per month. Free trial available.
Copy.ai stands out for its uncanny ability to generate short-form marketing and website copy. It delivers excellent taglines, social media captions, ad headlines, product descriptions, email subject lines, and more.
The conversational tone fits business and social content. Ideal for startups and solopreneurs.
- Pricing – $47 per month. Free version available.
Rytr is a powerhouse for producing 10,000+ word long-form articles and books. It excels at research and transforming bullet points into in-depth content.
Great for whitepapers, lead magnets, non-fiction books, training manuals, and other meaty content.
- Pricing – $97 per month. Free trial available.
GrowthBar enables creating product descriptions at scale, while optimizing for SEO and conversion. Just input a product link, add a few bullet points, and GrowthBar generates the description.
Ideal for ecommerce stores and online retailers that need quality product copy fast.
- Pricing – $67+ per month. Free trial available.
Writesonic crafts high-quality long-form content fueled by AI, focused on blog posts and press releases. It can produce 2000-3500 word articles optimized for SEO.
The generated articles flow naturally with transitions between paragraphs. Ideal for publishers, media, agencies, and marketers.
- Pricing – $29 per month. Free and lifetime plans available.
Closerscopy specializes in conversational email and landing page copy. It delivers email sequences, cold email templates, lead gen emails, subject lines, social posts, and more.
Ideal for digital marketers, email copywriters, lead generators, and social media managers who need engaging messaging.
- Pricing – $47 per month. Free plan available.
Key Factors When Choosing an AI Writer
When selecting the best AI writer software for your needs, keep these seven factors in mind:
Do you need short marketing copy or long-form articles? Define the types of content the tool should be optimized for.
Evaluate existing content from the AI tool. Does it meet your standards for quality?
Assess if the tone aligns with your brand. Is it professional yet approachable?
Review how accurate and factual the content is. Does it require heavy editing to fix errors?
Test how quickly content is generated. If speed is crucial, assess speed.
Determine how well the tool optimizes content for keywords and search visibility.
Compare pricing options to find the best value. Avoid breaking the bank.
Choosing the right software comes down to aligning with your top priorities for content, budget, and needs.
Cost of AI Content Writers
AI writing software costs can vary greatly depending on these factors:
- Features offered
- Access model – subscription, credits, lifetime license
- Volume discounts
- Customer support services
- Additional capabilities like graphics
Many tools offer free versions with limited word outputs. For unlimited access expect to pay $20 – $100+ per month. Volume discounts can drop the per-word cost significantly.
Here are some top free AI writing tools to try:
- Conversion.ai – Free version up to 3,000 words per month.
- ShortlyAI – Free version for up to 5 generated pieces of short content.
- Rytr – Free trial access for up to 20,000 words.
- Writesonic – Free version for up to 4,000 words per month.
Refer to this detailed pricing guide for cost comparisons of top AI writer software.
Reviews of Top AI Writing Software
Digging deeper, here are reviews of the top AI writer tools:
- Excellent for long-form content like ebooks, whitepapers, training guides.
- Advanced contextual writing capabilities allow smooth topic transitions.
- Integrates directly with WordPress, Google Docs, Medium, and more.
- Monthly subscription model starting at $39.
- 7-day free trial available.
- Specialized in short-form copy like ads, taglines, social posts, emails.
- Conversational, friendly tone.
- Ideal for startups and solopreneurs.
- $47/month basic plan. Free version available.
- 14-day money back guarantee.
- Optimized for 10,000+ word reports, whitepapers, books.
- Offer one-time payment lifetime plans.
- 20,000+ word free trial.
- Monthly plans start at $97.
- Focus on research capabilities.
- Automates and optimizes ecommerce product descriptions.
- Requires product link and bullets.
- Integrates with Shopify, Amazon, Etsy, Walmart, eBay.
- Plans start at $67/month.
- Free 7-day trial.
- Generates 2000-3500 word articles and press releases.
- Free version provides up to 4,000 words per month.
- Lifetime access plans available.
- Optimized for SEO.
- 14-day money back guarantee.
The Future of AI in Content Creation
AI has already made a massive impact on content creation:
- Over 20% of content online today is AI-generated.
- 50% of businesses are expected to rely on AI content by 2025.
- AI writer software usage grew 400% in 2022 alone.
Several exciting innovations will further shape the future:
- Generative AI that can create truly original content from scratch.
- Increased ability for contextual analysis and accuracy.
- Personalized content based on data insights and analytics.
- Integration with multimedia content generation like images, video, and podcasts.
While human creativity remains irreplaceable, AI will greatly augment human capabilities. This symbiosis will enable creators to flourish.
Key Takeaways: Choosing the Best AI Writer
- Define your ideal mix of long vs short-form content needs. Seek AI tools optimized for those applications.
- Carefully evaluate content quality before purchasing. Prioritize accuracy and natural style.
- Compare features, accuracy, speed, SEO strength, and pricing to find the best value.
- Align your choice with budget, writing style, and content purpose for the best fit.
- Consider growth capabilities as AI writing continuously evolves with new innovations.
The opportunities to leverage AI for content creation success are tremendous. With a clear understanding of your needs and assessing the top tools available, you can make the ideal choice for supercharging content production in 2023.
The right AI writer software will unlock greater efficiency, creativity, and strategic capabilities. By partnering human creativity with AI, the future of transformative content is here.
What is AI writer software?
AI writer software utilizes artificial intelligence to automate parts of the content creation process like research, drafting, optimization, and revision. The AI analyzes data and generates written content.
How does AI writer software work?
It works by processing input data, outlined prompts, and pre-written samples to produce new long or short-form content. The software follows programmed rules and language models.
What are the benefits of using AI writer software?
Benefits include saving time, quickly creating multiple draft variations, optimizing for SEO, enabling content at scale, reducing writer’s burnout, and gaining inspiration from data-driven ideas.
Are there any limitations to AI writer software?
Limitations include lacking human creativity/emotions, prone to some inaccuracies, inability to conduct true research, and reliance on existing data vs original ideas. Oversight is still needed.
Which are the top AI writer software tools in 2023?
Top options include Jasper, Copy.ai, Rytr, GrowthBar, Writesonic, and Closerscopy based on features, use cases, and reviews.
How can I choose the right AI writer software for my needs?
Align with your content type, volume needs, quality, tone, SEO goals, speed, pricing, and overall priorities. Compare top contenders.
What is the cost of AI writer software?
Pricing ranges from free versions to $20 – $100+ per month for paid plans based on capabilities. Volume discounts can lower per-word costs.
Can AI writer software replicate human emotions in content?
Not inherently. While improving, AI lacks the ability to convey true humor, emotion, opinions, creativity, and personality like a human writer can.
How does AI contribute to content creation?
It plays a major role through automation, idea generation, draft creation, and optimization – but augments rather than replaces human creativity.
What are the future trends for AI in content writing?
Personalization, original generative content, contextual accuracy, integrated multimedia, and new models like GPT-4 will shape future capabilities.